MODERATING ROLE OF STRATEGIC CAPABILITIES ON THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND COMPETITIVENESS OF INSURANCE COMPANIES IN ELDORET TOWN, KENYA

This study was designed to assess the moderating role of strategic capabilities on Relationship between corporate governance and competitiveness insurance companies in Uasin Gishu County, Kenya. The guided by following specific objectives; find out ethical leadership companies, analyze communication strategies Eldoret town Kenya determine relationship Town, In a bid effectively achieve these objectives, adopted an explanatory cross-sectional design based samples drawn from across town. target population 352 companies’ employees. A multi-stage sampling technique where stratified random used select after which simple respondents within . Morgan table (1970) formula calculate sample size 186 respondents. Data collected use questionnaire self-administered. analyzed both inferential descriptive statistics using SPSS version 25. From findings correlations among practices were significant. With moderator variables jointly explained 61.6 % (R 2 = 0.616) variation companies. Beta values for (.511) (.408) also positive. concluded that significantly influences management should pay high premiums formulating implementing tune with enhance their competitiveness. would be significance various stakeholders industry sustainable development body knowledge widened horizons existing Key words : Strategic Capabilities, Corporate Governance Competiveness CITATION: Korir, I. K., Akuku, C., Kimutai, G., & Onyango, R. (2020). Moderating T he Journal Business Change Management, 8 (1), 35 – 54.